Podcast 86: Innovating in Healthcare Communication with Chris Cullmann
John hosts an intriguing discussion with special guest Chris Cullmann, an expert strategist in digital marketing for healthcare and pharmaceutical brands. Cullmann speaks on the unrecognized opportunities of EHR systems as well as the wide variety of value concepts in healthcare. His expression for innovation in healthcare communication is unmatched and he shares with us his advice for implementing a successful communication strategy from a pharma marketers’ perspective.
In this episode
Chris Cullmann is a veteran in digital marketing with more than two decades of experience. His work reflects a command of marketing, technology, and user experience. A digital native that leads with a strategic vision, he is able to identify the opportunity that lies between customer experiences, strategy, and communication.
Chris has been able to make his impact leading strategy and technology teams on projects ranging from healthcare professional focused iPad projects and mobile web applications to social media campaigns and digital communication strategies.
The focus of Chris’ career for the last 17 years has been innovating in healthcare communication. He has been named one of the most 100 inspiring leaders in healthcare marketing by PharmaVOICE, with a portfolio that includes award winning digital projects and work from many of the leading pharmaceutical companies. His perspectives on mobile health technologies and social media marketing have appeared in trade journals and white papers and he is considered a thought leader in digital healthcare marketing. Inside the health and pharma industry, Chris has developed innovative branding campaigns for J&J/Janssen, Novartis, Merck, GSK, Bayer, Pfizer, and other leading corporations.
Chris is now the Head of Digital and General Manager at RevHealth, a leading pharmaceutical marketing agency. He actively blogs about marketing and technology at www.chriscullmann.com, tweets as @cullmann, and is a contributor on the RX Digital Marketing Podcast. A full CV is available on LinkedIn and as a PDF.
John Marchica is a veteran health care strategist and CEO of Darwin Research Group, a health care market intelligence firm specializing in health care delivery systems. He’s a two-time health care entrepreneur, and his first company, FaxWatch, was listed twice on the Inc. 500 list of fastest growing American companies. John is the author of The Accountable Organization and has advised senior management on strategy and organizational change for more than a decade.
John did his undergraduate work in economics at Knox College, has an MBA and M.A. in public policy from the University of Chicago, and completed his Ph.D. coursework at The Dartmouth Institute. He is a faculty associate in the W.P. Carey School of Business and the College of Health Solutions at Arizona State University, and is an active member of the American College of Healthcare Executives.
About Darwin Research Group
Darwin Research Group Inc. provides advanced market intelligence and in-depth customer insights to health care executives, with a strategic focus on health care delivery systems and the global shift toward value-based care. Darwin’s client list includes forward-thinking biopharmaceutical and medical device companies, as well as health care providers, private equity, and venture capital firms. The company was founded in 2010 as Darwin Advisory Partners, LLC and is headquartered in Scottsdale, Ariz. with a satellite office in Princeton, N.J.